All tickets
No date selected
No time selected
No guests selected

Shape What’s Next, Now with Dr. Frederik Pferdt (Keynote & Museum)

17 Jul | A keynote guide to the future by Google’s First and Former Chief Innovation Evangelist

Offered languages: English


As we navigate an era defined by rapid technological advancements, climate change and political unrest, the future often feels unpredictable and ambiguous. It is during these times that the guidance of world-leading experts like Dr. Frederik Pferdt becomes invaluable. Join us for an extraordinary evening at Fotografiska Berlin as we welcome Dr. Frederik Pferdt, Google’s first and former Chief Innovation Evangelist and Adjunct Professor at Stanford University. 

This evening will be centered around the release of Dr. Pferdt’s highly anticipated book, What's Next is Now, launched on June 18, 2024, published by HarperCollins. The book serves as a powerful guide for those looking to invent a better tomorrow. Key takeaways from the book include: 

Developing a Future-Ready Mindstate 
Learn how to cultivate a state of mind that thrives on innovation, adaptability, and resilience. 

Turning Ambiguity into Advantage 
Gain strategies to navigate uncertainty and transform it into opportunities for growth and creativity. 

Building a Culture of Innovation 
Discover methods to foster a culture that encourages experimentation, collaboration, and continuous improvement. 

Dr. Pferdt’s book will be available for purchase at the event, and you will have the exclusive opportunity to ask questions, participate in a signing session and engage directly with the author. 

About Dr. Frederik Pferdt 

Dr. Frederik Pferdt has shaped one of the most fabled creative cultures at Google, where he founded the Innovation Lab. His efforts have trained tens of thousands of Googlers to develop and prototype groundbreaking ideas. As an adjunct professor at Stanford University, he taught courses on innovation, creativity, and design, influencing a new generation of leaders and innovators. Dr. Pferdt’s expertise extends globally, having worked with organizations such as NASA, the United Nations, and the NBA, demonstrating his unparalleled ability to foster creativity and innovation across diverse fields. 
Why Attend? 

Gain insights from Dr. Pferdt on creating your desired future. 

Educational Insight 
Deepen your understanding of future-ready strategies with the launch of "What's Next is Now". 

Practical Insights 
Equip yourself with tools to confidently navigate change. 

New Perspectives 
Experience the synergy between Fotografiska’s mission and future-focused thinking. 

17 July 2024 
16:30 Doors Open 
17:30 Keynote & Q&A 
18:30 Book signing 

Language: English 

Ticket prices: 
39 € – Keynote + Book (for signing) + General Exhibitions Admission  
14 € - Keynote + General Exhibitions Admission  
8 € - Keynote + General Exhibitions Admission, reduced ticket* 

Free for members and children (under 12)  
Exhibitions Admission is valid all day. 

*Reduced ticket for:  
- People under 25 & over 65 years old  
- Students (with a valid student ID)  
- People with disabilities

Venue address

Fotografiska Museum Berlin
Oranienburger Str. 54, Berlin